Stop leaving money in the cart!

Hey it’s Sam,

I want to get your opinion on something.

Lets say I gave you these two options:

• Option 1: Sell $100k worth of products with a gross margin of 65% (You keep $65k)

• Option 2: Sell $160k worth of products with a gross margin of 61.25% (You keep $98K)

Which one would you take?

I’m willing to bet most would choose Option 2 (why wouldn’t you).

But… I think most of us have been choosing Option 1.

At least I have, let me explain.

—

So last year I did over $100k worth of sales in my Etsy shop.

Like most of us I set up the abandon cart promo and didn’t think much about it.

When I was in Etsy one day I stumbled across this graphic in my stats page:

I was shocked to see that I had nearly $60k worth of sales just sitting in carts!

These shoppers ran the entire race and then stopped just feet from the finish line.

It was in that moment I started on a mission to get as many of those carts to check out as possible.

For the first 4 years of my shop I had a very standard 15% discount for my abandoned carts. Over those 4 years that discount was used 133 times and generated $3,283 in revenue.

A long ways from the $60K sitting in carts.

It was in that moment I decided I was going to be ok making a little bit less if it means I could increase my total revenue by nearly 60%.

About 4 months ago I increased my abandoned cart discount from 15% to 25%.

The results have been shocking!

In just 4 months the new discount has created 219 sales and generated $5,780 in revenue.

$3,283 in 4 years or $5,780 in 4 months?

I know what I’m picking!

If you haven’t go check out your stats page, how much potential revenue is sitting in carts?

—

Conversations like this are happening all the time in our group discord calls and in my 1-on-1 calls. But I can only put so many of them in newsletters.

It’s my goal that everyone who wants to run a print farm / Etsy shop not only does it but does it profitably.

Click HERE to get in on the conversations.

-Sam